viernes, 9 de mayo de 2008

unit 6. Marketing

  • Barrier to entry: Barrera de entrada

The barrier to entry is an important point for imported products

  • Benefit: Beneficio

The product promotion will bring a benefit to the company

  • Brand: Marca

Coca-Cola is a world famous brand

  • Consumer: Consumidor

The consumer magazine is a good guide

  • Logo: Logotipo

Nike logo is a very famous

  • Marketing mix: Mezcla de mercadotecnia

For a good campaign must be made good marketing mix

  • Price: Precio

The CK products are priced high

  • Product: Producto

Complette cream is a innovated product

  • Promotion: Promoción

Promotion is a good sales strategy

  • Premium: Bonificación

The company gives an annual premium to employees

  • Point of sale: Punto de venta

Market research helps us find the exact point of sale

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