unit 3. Strategy.

• analysis. (analizar)

e.g. Detailed analysis of our results shows that productivity has increased only marginally.

• campaign. (campaña)

e.g. A new campaign by activists has forced the company to reconsider some of its policies.

• growth. (crecimiento)

e.g. Research suggests that there will be significant growth in the market for women's products.

• industry. (industria)

e.g. The automobile industry is facing increased competition.

• market share. (mercado meta/objetivo)

e.g. Our objective is to increase our European market share by five per cent this year.

• opportunity. (oportunidad)

e.g. Jappan represents a great opportunity for our new brand.

• resources. (recursos de una empresa)

e.g. A key element of the new strategy is the more effective use of our resources.

• sales. (ventas)

e.g. The company reported sales of $42 million during the first quarter.

I'll put you through to our sales department.

• strategy. (estrategia)

e.g. As part of our new strategy we are developing closer links with our suppliers.

• supply. (suministro)

e.g. Improved production techniques will increase the supply of raw materials.

• threat. (amenaza)

e.g. Deregulatio of the market is a real threat to established telelcom operators.