unit 15. Innovation

ACHIEVEMENT: logro, realización
The achievement of company will have to check

BORDERLINE: frontera
The borderline with México is E.U

BREAKTHROUGH: paso, adelante
The breakthough borderline with México an E.U is the Rio Bravo

BUSINESS PRACTICES: ejercer un negocio
The company is running a scheme to encourage best biusiness practices

DESIGN: designar
I has design for employee of management

FEATURE: caracteristicas
The raw material that we have isn´t sufficient depending the feature of loading bay

GENERIC: generico
Generic drugs sell at a much lower price

MASS-PRODUCTION: producción en masa
Many companies have moved their mass-production overseas to cheaper

PROTOTYPE: prototipo
The prototype of company has sell product of quality

unit 14. Logistics.

• DISTRIBUTION: distribución

The distributio of new produc is good

• FINISHED GOODS: buen terminos

The company have finished goods with the industry

• FREIGHT: transporte

The company how with our freight

• GREY MARKETING: mercado gris

The grey marketing is a problem for my company

• HAULAGE: transporte

The company how with our haulage for our employee

• LOADING BAY: bodega de carga

The company have finished goods with the industry by our loading bay

• PILOT: pilot

We are piloting new ways to improve our supply chain management

• RAW MATERIAL: materia prima

The raw material that we have isn´t sufficient

• SHIP: barco, buque

The raw material will have sed by ship

• SUPPLY CHAIN: serie de suministros

Information technology has changed the dignamics of the supply chain

unit 13. Communication

• CORRESPONDENCE: correspondencia

The correspondence is always more popint

• INFORMATION TECHNOLOGY: información tecnologica

The company not bill with information technology

• MOBILE: mobiliario

The mobile of company is to wear out

• OVERLOAD: sobrecarga

I have overload of work

• PRIORITISE: prioridad

I have prioritise by my job that by my school

• PROCESS: procesos

All data is processed on the server

• PRODUCT RECALL: producto retirado

The model cell W300 of Telmex is a product recall

• TEXT MESSAGING: mensagear un texto

I text messaging a my boss

unit 12. Lobbies

AID: ayudaIn
aid of company

BOYCOTT: boicotear
COCA cola boycott a PEPSI with our advertising

CHARITY: caridad, institución benéfica
Telmex is a charity for studet

DEBT RELIEF: deuda saldada
Tha company to be deeply in debt relief

DEMOSTRATION: demostracion
AVON have metten of demostration

FAIR TRADE: feria de muestras
In april la company have a fair trade

GRANT: conceder, otorgar
The company to take for grant a guaranty

INCOME: ingreso
The sales our fountain of income

LITIGATION: litigio
Litigation has increased significantly over the years

LOBBY:
Big companies are lobbying the president to open up marine reserves

PRETITION: presición
I have pretition in the pay

QUOTA: cuotas
The quota is more a lot

SUBSIDE: subsidio
The pay of the subside to employee always punctual

TAXPAYER: contribuyente
The management is taxpayer in the company

unit 11. Markets

BID: decir
All bids must be submitted in writing To bid sb farewell

BUSINESS TO BUSINESS: compañia de la compañia
The business to business sector will be the biggest growth area in internet traffic

DEALER:
The compoany only uses authorised dealers who are fully trained

DEMAND: demanda
The demand of the new celulares it´s of Telmex

E-BUSINESS: negocios por linea
Bancomer is one of the leading suppliers of e-business solution

E-COMMERCE: comercio por internet
Some consumers still lack cofidence in e-commerce

GLITCH:
A glitchin the computer system has led to the cancellation of several

GROSS: grosero
The managment is most gross

INVENTORY: invento
The inventory of Telmex it´s a celular

MARKET RESEARCH: investigacion de mercados
Telmex is make a market research

MASS MARKET: mercados en serie
Telmex have mass market

MERCHANDISING. Cliente
The merchandasing the new celular of the Telmex ther juniors

PRICE SETTING: precio guia
In price setting yuo try to estimate how much customers will be prepered for an
item

TENDER: ofrecer
Telmex tender a new celular for junior more modern

unit 10. Counterfeiting

• COPYCAT: copión

The Australian goverment has announced that it´s crag down copycats

• COPYRINGH: derechos

The copyryngh of brand it´s registret

• CURRENCY: meda

To gain currency

• DEFRAUD: estafa

She admitted defrauding his amployer

• ENFORCE: hacer cumplir

Enforce the manegment his rules

• FAKE: falsificación

He admited that fake the document

• FILE-SWAPPING. Intercambiar archivos

COCA COLA file swapping with PEPSI

• INFRIGEMENT: infringir

File swapping internally of COCA whit PEPSI it´s infringement

• INTELLECTUAL PROPERTY: dominio intelectual

I have intellectual property in engkis

• PATENT: patente

The patent of the brand of Telmex is international

• PIRACY. Pirata

That music piracy it´s illegal

• PROFITABILITY: rentabilidad

Isn´t profitability the budget

• TRADEMARK:marca

Registered trademark

unit 4. Pay

• Board: Grupo de directores

The board meetings at the weekend.

• Budget: Presupuesto

The budget was approved for the new advertising campaign.

• Compensation: Indemnización

Compensation for workers was higher this year.

• Contract: Contrato

Advertisers signed the project contract.

• Damages: Daños y perjuicios

The company was protected against damages.

• Legal action: Acciones legales

Lawyers recorded legal actions for each international project.

• Pay: Pagar

Wages will have to pay on time.

• Pension: Pensiones

Each employee received his pension for theirs work.

• Reward: Recompensa

Employees received a reward of $ 100 for punctuality.

• Salary: Sueldo

Sales increased salaries this year.

• Severance deal/pay: ruptura trato / pago

The company severance deal with three suppliers.

• Stock option: opiniones que dan los ejecutivos

Coca-cola has announced that it plans to end stock options for employees.

unit 8. Finance

• Balance sheet: Balance

The balance sheet represents the financial status of the companyBankrupt: QuebradoMany companies have gone bankrupt by mismanagement.

• Bottom line: Lo esencial

Bottom line for all companies is to have good administration of HRExpense: CostoThe cost of production was 5% higher than last year.

• Financial statement: Declaración financiera

The financial statement is presented annually to Treasury.

• Forecast: Previsión

The purchasing department takes control in forecast of materials.

• Income statement: Cuenta de resultados

Accountants working in the income statement this month.

• Mismanagement: Mal manejo

The mismanagement resulted in losses to the company.

• Profit and loss account: Cuenta de ganancias y pérdidas

Profit ans loss account were presented today at the conference.

• Regulator: Regulador

The intermediary is a good business regulator.

• Securities Exchange Commission: Comisión de Cambio de Seguridades

The SEC is currently investigating ten cases of fraud

unit 6. Marketing

• Barrier to entry: Barrera de entrada

The barrier to entry is an important point for imported products

• Benefit: Beneficio

The product promotion will bring a benefit to the company

• Brand: Marca

Coca-Cola is a world famous brand

• Consumer: Consumidor

The consumer magazine is a good guide

• Logo: Logotipo

Nike logo is a very famous

• Marketing mix: Mezcla de mercadotecnia

For a good campaign must be made good marketing mix

• Price: Precio

The CK products are priced high

• Product: Producto

Complette cream is a innovated product

• Promotion: Promoción

Promotion is a good sales strategy

• Premium: Bonificación

The company gives an annual premium to employees

• Point of sale: Punto de venta

Market research helps us find the exact point of sale

unit 7. Outsoursing.

• Back office: Oficina trasera

Files last year are back office

• Business process: Proceso de negocio

The business process with Japanese is excellent

• Database: Base de datos

The list of clients is in database

• Downsize: Reducir el tamaño

The company had to downsize exports

• Knowledge work: Trabajo de conocimiento

To obtain a franchise that we make knowledge work

• Outsource: Externalizar

Mexican companies begin to outsource their products

• Overhead: En lo alto

Coca-Cola is in the overhead-selling on any soft drink

• Pilot project:Proyecto piloto

The pilot project for the new product will determine its market launch

• Productivity: Productividad

The training of employees generates higher productivity

• Saving: Ahorro

To save time and money employers hire intermediaries

• Service provider: Proveedor de servicio

Prodigy is a service provider of Internet to many companies

• Shortage: Escasez

Mismanagement creates shortages in companies

unit 5. Development

• Consortium: Consorcio

The consortium between Sony and Ericsson was a success

• Cost: Costo/precio

The cost of production was higher this year

• Development: Desarrollo

Good publicity increase enterprise development

• Loan: Prestamo

Banamex granted a loan to the company

• Negotiation: Negociación

Negotiation with suppliers hill this morning

• Prosperity: Prosperidad

Sales this year were filled with prosperity to the company

• Reserve: Reservar

E-mail was sent yesterday to reserve rooms for shareholders

• Revenue: Renta

Revenue to the convention hall were made for the introduction of new product

• Wealth: Fortuna

The sales Britney Spear’s cds will generate a wealth

unit 9. Recruitment.

• Accountable: (Responsable)

The purchasing manager is accountable for purchasing raw materials

• Applicant: Aspirante

Applicant managers have to perform several tests of skills

• Assign: Asignar

Supervisors must assign tasks to his subordinates

• Cover letter: Carta de cubierta

Candidates should send a cover letter with a copy of their CV

• Curriculum vitae: Curriculum vitae

CV is an essential document when seeking a job

• Deadline: Plazo (Fecha límite)

The deadline to deliver the proposed business is in one week

• Empower: Autorizar

Shareholders will authorize the budget for the advertising campaign

• Hire: Alquiler

Hire of trucks to transport products was very cheap

• Payroll: Nómina

The payroll of workers this altered

• Qualification: Calificación

The qualification of psychometric examination will be granted tomorrow

• Train: Tren

Train transport arrives tomorrow afternoon.

unit 3. Strategy.

• analysis. (analizar)

e.g. Detailed analysis of our results shows that productivity has increased only marginally.

• campaign. (campaña)

e.g. A new campaign by activists has forced the company to reconsider some of its policies.

• growth. (crecimiento)

e.g. Research suggests that there will be significant growth in the market for women's products.

• industry. (industria)

e.g. The automobile industry is facing increased competition.

• market share. (mercado meta/objetivo)

e.g. Our objective is to increase our European market share by five per cent this year.

• opportunity. (oportunidad)

e.g. Jappan represents a great opportunity for our new brand.

• resources. (recursos de una empresa)

e.g. A key element of the new strategy is the more effective use of our resources.

• sales. (ventas)

e.g. The company reported sales of $42 million during the first quarter.

I'll put you through to our sales department.

• strategy. (estrategia)

e.g. As part of our new strategy we are developing closer links with our suppliers.

• supply. (suministro)

e.g. Improved production techniques will increase the supply of raw materials.

• threat. (amenaza)

e.g. Deregulatio of the market is a real threat to established telelcom operators.

unit 2. Leadership

• appraise. (valorar algo no monetario)

e.g. The department manager will appraise each employee endividually.

• authority. (autoridad)

e.g. The managers in our company have a great deal of authority.

The public health authority.

• autonomy. (autonomía)

e.g. I've always belibed that it's best to give staff as much autonomy as possible.

• coach. (entrenador)

e.g. He's a very successful football coach.

I'm responsible for coaching two mew people in the department.

• delegate. (delegar responsabilidades)

e.g. Managers need ro delegate more routine tasks to junior members of staff.

• motivate. (motivar)

e.g. He's very good at motivating his sales team.

• objective. (objetivo)

e.g. I have a meeting with my live manager to fix my objectives every six months.

• staff. (empleado)

e.g. The new manager will be joining the staff in November.

Each of our centres is staffed by expert personnel.

• subordinate. (subordinado)

e.g. I have six sobordinates that report to me.

• supervise. (supervisar)

e.g. We need to supervise the trainees very closely.

• task. (tarea o labr de trabajo)

e.g. Tasks are generally assigned to empoyees at the start of the week.

unit 1. Companies.

• asset. (ventaja)

e.g. The company has recently sold some of its assets to an Australian investor.

• company. (compañía)

e.g. I work for the Coca-Cola company.

• competition. (competencia en mercadotecnia)

e.g. The competition is gettin tougher every year.

• entrepreneur. (empresario)

e.g. Entrepreneurs have always played a key role in the economy.

• feelance. (trabajar por cuenta propia para varias empresas)

e.g. We're going to use a freelane designer for the company website.

• hierarchy. (jerarquía)

e.g. Many Swedish firms have very flat hierarchy.

• merger. (fusión)

e.g. The merger will have to be approved by the authorities.

• share. (acción)

e.g. Investors are having to pay a higer price for the company's shares.

• trade union. (sindicato)

e.g. The trade union is in pay negociations with the employer.

letter to Hershey

Dear Sir Dirk Krinkle
Director of the Local Diary of Hershey Town, PA.

The reason of this letter is to explain my reason to opposite the sell of Hershey Chocolate Company. I think that Mr. Milton Hershey made a pretty good effort to build this Company Town, and gave that entire people: employment, school and the most important thing: a place to live, because many of the town's structures were built during the Great Depression, as part of Milton Hershey's "Great Building Campaign," to provide jobs, so he was a important support for American people during this time.That’s why I’m proposing to gave more inversion and trustees to the town, so we can give more Social Security, as school and medical services, because when people feels safe and happy they work better. We should invest more in tourism because of the meaning of that town in the view of the chocolate worldwide, also in education to multiplicity the number of students in the Hershey’s University and if we have an important university we will receive foreign students, and, of course, more investment not only from local people although from people of other states or why not another countries. We should extend our perspective of investment, not only in the Chocolate Company, but education, medical services, goods and services because we know that the times changes but we shouldn’t take off people what they’ve working hard for, we must help them to improve their live and society.

Sincerely
Iris Guzmán.

CURRICULUM VIATE

Curriculum Vitae

Objective:
Having a position of responsibility in the field of Marketing or Publicity.

Qualifications
*2004-Currenty: Education National Technical UniversitySchool of Business and AdministrationMajor: Business and Marketing
*2001-2004: College Ing. “Benito Juarez Garcia”.
*1999-2002: Secondary School "Technical # 25"
*1933-1999: Primary School "Pedro Ascencio."

Employment History
*2006-Currenty: Sales Representative of "Renova price".

Personal Interests
*read, hear music, dance, met people, see how growing my baby.

Other Skills
*Computer: All programs of office.
*Languages: English, Spanish.